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Rimmel Rolls Out 25-Hour Foundation

Get the London Look and an extra hour to the day.

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By: TOM BRANNA

Editor

This season, the London Look starts with a luminous complexion and look-at-me lashes at Rimmel. The latest addition to the cosmetic range (besides novel mascaras, as reported in this month’s Happi) is its Lasting Finish 25-Hour Foundation ($7.48). Incorporating the latest technology, Lasting Finish 25-Hour Foundation provides extended wear, hydration and an impeccably natural flawless finish, according to the company. Available in 11 shades, the lightweight foundation is enriched with ...

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